Business of Brands / 2 hrs ago

Telco feud : Oppo files 5G patent infringement suits against Nokia

In the past, Nokia had filed numerous patent infringement complaints against smartphone brand Oppo regarding standard-essential patent (SEP) and non-SEP patents...

Marketing / 23 days ago

Brand marketing vs performance marketing - the age old debate

The author revisits the marketers' dilemma of choosing between brand and performance marketing at a time when businesses are increasingly bottom-line conscious, and want greater value for every penny spent...